business10 min read26 April 2026

How to price your freelance photography work

Stop undercharging. Calculate your real costs, set a minimum day rate, and price confidently in the commercial market.

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The undercharging problem is an industry crisis

The average Dutch freelance photographer charges €250–€350 per day. The average Dutch freelancer across all industries charges over €500. Photography is underpriced — not because the market demands it, but because photographers do not know how to calculate what they actually need to earn.

This tutorial gives you a framework to price correctly.

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