← All calculators
Calculator
Day Rate Calculator
Set your desired income, expenses, and working days — get the minimum day rate you need to charge to hit your financial goals.
Quick profiles
Income & costs
Take-home after tax, personal salary
€20,000€200,000
Gear depreciation, insurance, software, studio
€0€80,000
NL: ~37% up to €75k, ~49.5% above
10%55%
Working days
Subtract holidays, sick days, admin time
50 days260 days
Days you''re actually on a paid job
10 days220 days
Utilisation rate:55%(tight — find more work)
Your minimum day rate
€ 789
per billable day (before expenses pass-through)
How it''s calculated
Net income target€ 55.000
Tax gross-up (35%)+€ 29.615
Business expenses+€ 10.000
Gross revenue needed€ 94.615
÷ 120 billed days= € 789 / day
Rate by work type
Half day (4hr shoot)€ 475
Full shoot day€ 800
Travel day€ 400
Edit / post day€ 800
Senior / specialist rate€ 1.100
Commercial / usage included€ 1.425